Los Angeles, the preeminent international travel & tourism brand, has no destination music festival leveraging the brand and engaging the city's music, cultural, entertainment and hospitality infrastructure. The opportunity cost of this untapped market potential amounts to hundreds of millions of dollars in economic impact.
The registrant of the Los Angeles Music Festival® trademark (yours truly) seeks to establish a festival based on the model of the New Orleans Jazz and Heritage Festival. Each year the New Orleans Jazz Festival attracts hundreds of thousands of visitors and has an economic impact of more than $300 million. The festival is also the principal fundraiser for the New Orleans Jazz & Heritage Foundation, which uses the proceeds from the festival for year-round programs in education, economic development and cultural enrichment. And it's not just New Orleans. Also Montreux, Montreal, Newport and Austin.
What does New Orleans have that Los Angeles lacks? It's not the superior music city. Los Angeles artists, musical heritage, venues, cultural diversity, arts and cultural institutions and hospitality infrastructure are at least the equal of New Orleans. The difference is that New Orleans had city leaders who wanted to create an event worthy of the city’s legacy as the birthplace of jazz. The New Orleans Jazz and Heritage Festival was the culmination of years of discussions and efforts by city leaders. The idea was for the festival to rely on promotion of New Orleans and Louisiana culture. Similarly, the star of Los Angeles Music Festival® will be the City of Los Angeles, its unrivaled music assets, artists and it's vibe. It's more than a City. It's a vibe.
Yes, music festivals are known to be risky investments and the economics of the live concert industry have made the cost of entry high. In 2018 there is a glut of similar music festivals nationwide including two in the LA area: FYF and Arroyo Seco Weekend in Pasadena. Fortunately Los Angeles Music Festival® is already distinct with a discerning and growing worldwide social media following and listenership. For many reasons there has never been a greater opportunity to design and present a next generation international music and arts festival under the name Los Angeles Music Festival®. Read more...